TY - GEN
T1 - A new algorithm based on incentive design in e-commerce systems
AU - Murakata, Koki
AU - Matsuo, Tokuro
PY - 2010
Y1 - 2010
N2 - In recent years, the Internet-based commerce has been widely developing with enhancement convenience of trading on the web. On the other hands, a lot of troubles on trading also increase. This paper proposes a new evaluation mechanism to decrease the information incompleteness and asymmetry by using multi-attribute evaluation. Buyers can evaluate due to the multiple criteria chosen by sellers. Based on the number of criteria, the system determines the incentive rate of synthetic rating for sellers. Thus, they have an incentive to disclose evaluated items for buyers. Further, buyers can know a lot of information without information darkness. Sellers have an incentive to disclose a lot of attributes according to our experiment. Advantages of our proposed model include incomplete and asymmetric information decreases on the e-commerce site.
AB - In recent years, the Internet-based commerce has been widely developing with enhancement convenience of trading on the web. On the other hands, a lot of troubles on trading also increase. This paper proposes a new evaluation mechanism to decrease the information incompleteness and asymmetry by using multi-attribute evaluation. Buyers can evaluate due to the multiple criteria chosen by sellers. Based on the number of criteria, the system determines the incentive rate of synthetic rating for sellers. Thus, they have an incentive to disclose evaluated items for buyers. Further, buyers can know a lot of information without information darkness. Sellers have an incentive to disclose a lot of attributes according to our experiment. Advantages of our proposed model include incomplete and asymmetric information decreases on the e-commerce site.
KW - Asymmetric information
KW - E-commerce
KW - Evaluation system
KW - Incentive design
KW - Incomplete information
UR - https://www.scopus.com/pages/publications/77955319043
UR - https://www.scopus.com/pages/publications/77955319043#tab=citedBy
U2 - 10.1109/SERA.2010.18
DO - 10.1109/SERA.2010.18
M3 - Conference contribution
AN - SCOPUS:77955319043
SN - 9780769540757
T3 - 8th ACIS International Conference on Software Engineering Research, Management and Applications, SERA 2010
SP - 59
EP - 66
BT - 8th ACIS International Conference on Software Engineering Research, Management and Applications, SERA 2010
T2 - 8th International Conference on Software Engineering Research, Management and Applications, SERA 2010
Y2 - 24 May 2010 through 26 May 2010
ER -