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Effects of evaluation information disclosure in e-commerce systems

  • Koki Murakata
  • , Tokuro Matsuo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper focuses on an incentive model to enhance information disclosure from sellers in e-shopping site. In existing e-commerce website, user rating is shown as simple form such as only total rating or combination of some attributes rating. We propose a new rating mechanism in which seller declares attributes. The e-commerce system provides extra point with information disclosure degree for seller. On the other hands, in marketplace, there are a lot of types of buyers. Our simulation shows how sellers make their appropriate strategies with distribution of buyer's type in marketplace.

Original languageEnglish
Title of host publicationProceedings - 12th IEEE International Conference on Commerce and Enterprise Computing, CEC 2010
Pages156-161
Number of pages6
DOIs
Publication statusPublished - 2010
Externally publishedYes
Event12th IEEE Conference on Commerce and Enterprise Computing, CEC 2010 - Shanghai, China
Duration: 10-11-201012-11-2010

Publication series

NameProceedings - 12th IEEE International Conference on Commerce and Enterprise Computing, CEC 2010

Conference

Conference12th IEEE Conference on Commerce and Enterprise Computing, CEC 2010
Country/TerritoryChina
CityShanghai
Period10-11-1012-11-10

All Science Journal Classification (ASJC) codes

  • Computational Theory and Mathematics
  • Theoretical Computer Science

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