The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia

Alvin Igo Sasongko; Gregorius Christian Widjaja; Jason Theodore; Nunik Afriliana; Tokuro Matsuo; Ford Lumban Gaol

doi:10.1007/978-3-031-30769-0_14

The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia

Alvin Igo Sasongko
, Gregorius Christian Widjaja
, Jason Theodore
, Nunik Afriliana
, Tokuro Matsuo
, Ford Lumban Gaol

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

6 Citations (Scopus)

Abstract

Digital Marketing is a product marketing strategy using digital media and internet networks. Nowadays, digital marketing is a necessity for companies that thrive in the digital world. It greatly affects the growth of MSME (Micro, Small, Medium Enterprises) especially when it comes to increasing their sales performance by enhancing their brand awareness through various media or instruments such as a Facebook ad, Instagram advertising, Search Engine Optimization, and Search Engine Marketing. This research is aimed to measure how much impact of digital marketing utilization into Micro, Small, Medium enterprises. On the other hand, it also provides an understanding on what are the best digital marketing method to be utilized in the current situation. The method we used in this paper is quantitative. Data were collected through various questions constructed in an electronic questionnaire. This research provides a reference of digital marketing strategies for Micro, Small and Medium business owners. The result shows that digital marketing has a huge impact on the growth of Micro, Small and Medium Enterprise from increasing sales, increasing brand awareness, and gaining customers based on the data collected from both customer and Micro, Small, and Medium Enterprise players in Indonesia.

Original language	English
Title of host publication	Innovations in Applied Informatics and Media Engineering
Editors	Tokuro Matsuo, Takayuki Fujimoto, Ford Lumban Gaol
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	147-156
Number of pages	10
ISBN (Print)	9783031307683
DOIs	https://doi.org/10.1007/978-3-031-30769-0_14
Publication status	Published - 2023
Externally published	Yes
Event	International Conference on Applied Informatics and Media Design, AIMD 2019 - Bakersfield, United States Duration: 24-04-2019 → 26-04-2019

Publication series

Name	Lecture Notes in Networks and Systems
Volume	677 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Applied Informatics and Media Design, AIMD 2019
Country/Territory	United States
City	Bakersfield
Period	24-04-19 → 26-04-19

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

All Science Journal Classification (ASJC) codes

Control and Systems Engineering
Signal Processing
Computer Networks and Communications

Access to Document

10.1007/978-3-031-30769-0_14

Cite this

Sasongko, A. I., Widjaja, G. C., Theodore, J., Afriliana, N., Matsuo, T., & Gaol, F. L. (2023). The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia. In T. Matsuo, T. Fujimoto, & F. Lumban Gaol (Eds.), Innovations in Applied Informatics and Media Engineering (pp. 147-156). (Lecture Notes in Networks and Systems; Vol. 677 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-30769-0_14

Sasongko, Alvin Igo ; Widjaja, Gregorius Christian ; Theodore, Jason et al. / The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia. Innovations in Applied Informatics and Media Engineering. editor / Tokuro Matsuo ; Takayuki Fujimoto ; Ford Lumban Gaol. Springer Science and Business Media Deutschland GmbH, 2023. pp. 147-156 (Lecture Notes in Networks and Systems).

@inproceedings{939b80d604c14363850cc1ab54f376f8,

title = "The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia",

abstract = "Digital Marketing is a product marketing strategy using digital media and internet networks. Nowadays, digital marketing is a necessity for companies that thrive in the digital world. It greatly affects the growth of MSME (Micro, Small, Medium Enterprises) especially when it comes to increasing their sales performance by enhancing their brand awareness through various media or instruments such as a Facebook ad, Instagram advertising, Search Engine Optimization, and Search Engine Marketing. This research is aimed to measure how much impact of digital marketing utilization into Micro, Small, Medium enterprises. On the other hand, it also provides an understanding on what are the best digital marketing method to be utilized in the current situation. The method we used in this paper is quantitative. Data were collected through various questions constructed in an electronic questionnaire. This research provides a reference of digital marketing strategies for Micro, Small and Medium business owners. The result shows that digital marketing has a huge impact on the growth of Micro, Small and Medium Enterprise from increasing sales, increasing brand awareness, and gaining customers based on the data collected from both customer and Micro, Small, and Medium Enterprise players in Indonesia.",

keywords = "Digital Marketing, Marketing Strategy, Micro, MSME, Small and Medium Enterprise",

author = "Sasongko, \{Alvin Igo\} and Widjaja, \{Gregorius Christian\} and Jason Theodore and Nunik Afriliana and Tokuro Matsuo and Gaol, \{Ford Lumban\}",

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Sasongko, AI, Widjaja, GC, Theodore, J, Afriliana, N, Matsuo, T & Gaol, FL 2023, The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia. in T Matsuo, T Fujimoto & F Lumban Gaol (eds), Innovations in Applied Informatics and Media Engineering. Lecture Notes in Networks and Systems, vol. 677 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 147-156, International Conference on Applied Informatics and Media Design, AIMD 2019, Bakersfield, United States, 24-04-19. https://doi.org/10.1007/978-3-031-30769-0_14

The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia. / Sasongko, Alvin Igo; Widjaja, Gregorius Christian; Theodore, Jason et al.
Innovations in Applied Informatics and Media Engineering. ed. / Tokuro Matsuo; Takayuki Fujimoto; Ford Lumban Gaol. Springer Science and Business Media Deutschland GmbH, 2023. p. 147-156 (Lecture Notes in Networks and Systems; Vol. 677 LNNS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia

AU - Sasongko, Alvin Igo

AU - Widjaja, Gregorius Christian

AU - Theodore, Jason

AU - Afriliana, Nunik

AU - Matsuo, Tokuro

AU - Gaol, Ford Lumban

PY - 2023

Y1 - 2023

N2 - Digital Marketing is a product marketing strategy using digital media and internet networks. Nowadays, digital marketing is a necessity for companies that thrive in the digital world. It greatly affects the growth of MSME (Micro, Small, Medium Enterprises) especially when it comes to increasing their sales performance by enhancing their brand awareness through various media or instruments such as a Facebook ad, Instagram advertising, Search Engine Optimization, and Search Engine Marketing. This research is aimed to measure how much impact of digital marketing utilization into Micro, Small, Medium enterprises. On the other hand, it also provides an understanding on what are the best digital marketing method to be utilized in the current situation. The method we used in this paper is quantitative. Data were collected through various questions constructed in an electronic questionnaire. This research provides a reference of digital marketing strategies for Micro, Small and Medium business owners. The result shows that digital marketing has a huge impact on the growth of Micro, Small and Medium Enterprise from increasing sales, increasing brand awareness, and gaining customers based on the data collected from both customer and Micro, Small, and Medium Enterprise players in Indonesia.

AB - Digital Marketing is a product marketing strategy using digital media and internet networks. Nowadays, digital marketing is a necessity for companies that thrive in the digital world. It greatly affects the growth of MSME (Micro, Small, Medium Enterprises) especially when it comes to increasing their sales performance by enhancing their brand awareness through various media or instruments such as a Facebook ad, Instagram advertising, Search Engine Optimization, and Search Engine Marketing. This research is aimed to measure how much impact of digital marketing utilization into Micro, Small, Medium enterprises. On the other hand, it also provides an understanding on what are the best digital marketing method to be utilized in the current situation. The method we used in this paper is quantitative. Data were collected through various questions constructed in an electronic questionnaire. This research provides a reference of digital marketing strategies for Micro, Small and Medium business owners. The result shows that digital marketing has a huge impact on the growth of Micro, Small and Medium Enterprise from increasing sales, increasing brand awareness, and gaining customers based on the data collected from both customer and Micro, Small, and Medium Enterprise players in Indonesia.

KW - Digital Marketing

KW - Marketing Strategy

KW - Micro

KW - MSME

KW - Small and Medium Enterprise

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DO - 10.1007/978-3-031-30769-0_14

M3 - Conference contribution

AN - SCOPUS:85161467805

SN - 9783031307683

T3 - Lecture Notes in Networks and Systems

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EP - 156

BT - Innovations in Applied Informatics and Media Engineering

A2 - Matsuo, Tokuro

A2 - Fujimoto, Takayuki

A2 - Lumban Gaol, Ford

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Applied Informatics and Media Design, AIMD 2019

Y2 - 24 April 2019 through 26 April 2019

ER -

Sasongko AI, Widjaja GC, Theodore J, Afriliana N, Matsuo T, Gaol FL. The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia. In Matsuo T, Fujimoto T, Lumban Gaol F, editors, Innovations in Applied Informatics and Media Engineering. Springer Science and Business Media Deutschland GmbH. 2023. p. 147-156. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-30769-0_14

The Effect of Digital Marketing on Micro, Small and Medium Enterprise in Indonesia

Abstract

Publication series

Conference

UN SDGs

All Science Journal Classification (ASJC) codes

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