TY - GEN
T1 - Experiments of successful trading rate in multi-attribute evaluation
AU - Murakata, Koki
AU - Matsuo, Tokuro
PY - 2011
Y1 - 2011
N2 - The evaluation system in e-commerce plays an important role when buying products. However, hitherto known evaluation systems are problems regarding incomplete and asymmetric information. We propose a new evaluation model and conduct assessment experiments to solve problems in evaluation system. In our proposed model, seller choices any evaluation attributes from trading properties. Then seller is given extra point according to number of evaluation attribute by this model. In assessment experiments, we built a condition before taking the survey of e-commerce. And the experiments indicate the rate of successful trades exercising effect, when number of attribute change. Advantages of our proposed model can reduce incomplete and asymmetric information.
AB - The evaluation system in e-commerce plays an important role when buying products. However, hitherto known evaluation systems are problems regarding incomplete and asymmetric information. We propose a new evaluation model and conduct assessment experiments to solve problems in evaluation system. In our proposed model, seller choices any evaluation attributes from trading properties. Then seller is given extra point according to number of evaluation attribute by this model. In assessment experiments, we built a condition before taking the survey of e-commerce. And the experiments indicate the rate of successful trades exercising effect, when number of attribute change. Advantages of our proposed model can reduce incomplete and asymmetric information.
KW - Asymmetric information
KW - E-commerce
KW - Evaluation system
KW - Incentive design
KW - Incomplete information
UR - https://www.scopus.com/pages/publications/80051620802
UR - https://www.scopus.com/pages/publications/80051620802#tab=citedBy
U2 - 10.1109/CNSI.2011.46
DO - 10.1109/CNSI.2011.46
M3 - Conference contribution
AN - SCOPUS:80051620802
SN - 9780769544175
T3 - Proceedings - 1st ACIS/JNU International Conference on Computers, Networks, Systems, and Industrial Engineering, CNSI 2011
SP - 89
EP - 94
BT - Proceedings - 1st ACIS/JNU International Conference on Computers, Networks, Systems, and Industrial Engineering, CNSI 2011
T2 - 1st ACIS/JNU International Conference on Computers, Networks, Systems, and Industrial Engineering, CNSI 2011
Y2 - 23 May 2011 through 25 May 2011
ER -